SEO & Digital PR Specialist
Are you passionate about SEO and PR and eager to contribute to the online visibility of a fast-growing scale-up? Trustoo is looking for an SEO & Digital PR Specialist!
Who are we?
Have you ever experienced how challenging it can be to quickly and reliably find a local service provider, like a painter or an accountant? That’s exactly the challenge we set out to solve when we founded Trustoo in 2019.
Trustoo is an online platform for local businesses, where visitors can easily find the best companies. Think of it like Booking.com or Tripadvisor, but for local services.
Trustoo provides a platform for around 100,000 local businesses across more than 80 industries, helping them be easily found by potential customers. And we don't do it alone — our team of around 80 driven professionals ensures that you enjoy going to work every day.
About the Role
As an SEO & Digital PR Specialist, you’ll boost Trustoo’s online visibility and authority. You’ll write and optimize SEO content for our platforms and use digital PR to generate high-quality backlinks and media exposure. You’ll do this through creative campaigns, data-driven insights, and targeted publications that resonate with specific audiences and regions.
You’ll also stay on top of the latest developments, ensuring our content performs well not only in traditional search engines but also in AI overviews and generative AI tools. Your work will help future-proof Trustoo in a rapidly evolving digital landscape.
Your Responsibilities
Content Creation & Optimization: Write and improve SEO content that increases our online visibility.
Digital PR & Link Building: Develop creative campaigns and content formats that result in media coverage and high-quality backlinks.
Outreach & Media Relations: Build relationships with journalists and media outlets, using tools like Presscloud effectively.
SEO & AI Optimization: Test and improve our visibility in both search engines and AI-generated results.
Continuous Learning: Keep up with trends and translate them into concrete improvements in SEO and PR.
A Day in the Life
You start the day with a coffee and a stand-up meeting with the marketing team to align on priorities.
Next, you work on an SEO page for one of our focus categories or a soon-to-be-launched category. You create high-performing content that matches user search intent and is visible in both search engines and AI-powered tools. In between, you hop on a call with a journalist to discuss a potential feature — perhaps about storm damage or an interview for a trade publication.
Around lunchtime, you enjoy a wrap, a fresh sandwich, or a hot meal while catching up with your colleagues.
After lunch, you dive into our data to find an angle for an article that will appeal to local media. You translate trends in one of our industries into a newsworthy story tailored to a specific audience.
On Friday afternoons, you wrap up the week with your team — what happened, what records were broken? Then it’s time to enjoy the weekend.
We’re Looking for Someone Who:
Has a bachelor’s or master’s level of thinking and working (HBO/WO).
Preferably has a background in Dutch language, marketing, communication, or journalism.
Has excellent command of the Dutch language, both written and spoken.
Is analytical, creative, detail-oriented, and results-driven.
Has experience writing content.
Has experience with Digital PR, such as media outreach, link building, or working with journalists and editors.
Is familiar with SEO tools like Google Search Console and Ahrefs (or willing to learn quickly).
Wants to grow within the fields of SEO, PR, and content marketing.
We Offer:
A competitive salary, based on your experience
Hybrid working: from home and at the office
A laptop
Travel and home office allowances
25 vacation days (based on 40 hours)
2 weeks per year to work remotely (from abroad)
A personal budget via Alleo
A solid pension plan
Challenging and meaningful work with a training budget
Freedom and responsibility within your role
Career growth opportunities within the team and company
A great product you can be proud of
A fantastic team culture, certified as a Great Place to Work
Fresh lunch and healthy snacks at the office every day
Fun monthly team outings, drinks, and an annual company trip.
Apply for the job
Do you feel this is for you? Contact us as soon as possible!
Interested in this position? Then send us your CV and cover letter. Would you rather come by for a coffee? That is also possible!